85 Church Street
Crowthorne RG45 7AW

(01344) 772062


Facebook Icon

Opening hours:
Mon–Fri: 9.00–5.30
Sat: 9.00–5.00

Crowthorne shopfront

About Us

Finding Us

News and Offers


Dry Eyes slide

At Norman Prince, we pride ourselves in being long-established Crowthorne opticians, offering quality and continuity of service for all.


Our small group aims to provide the best in patient care, with highly qualified staff and the wide choice of eyewear and eyecare that’s only possible through an independent business – and, as with all our locations, all these values are realised at our Crowthorne practice.

Come in and see for yourself.

Sight testing
NHS and private eye examinations

We carry out thorough NHS and private eye examinations in a relaxed and friendly atmosphere.

Our commitment to patient care is reflected in the times we allocate to appointments: 30–40 minutes for a normal appointment.

Our fully qualified and accredited optometric staff take the time to listen to your needs and to answer your questions, and our determination to provide the best care is also demonstrated in our investment in high-quality diagnostic and analysis equipment.

As well as Retinal Photography, at all Norman Prince Opticians practices we now have 3D OCT scanning available. This scans your eye in just a few seconds and gives us a 3D cross-sectional image of the deeper layers of your eyes. This helps us detect the early signs of many eye conditions including Macular Degeneration and Glaucoma.

An example scan from OCT, showing a cross-section of the back of the eye

More on OCT here.

Children's Eye Examinations

Eye exams are free under the NHS for those under 16, and for those in full time education until they turn 19.

Most children have excellent sight and do not need to wear glasses. Some children may have vision screening done at primary school.

Children do not always know that their vision is poor. If you have any concerns about your child’s eyes, or if there is a history of Squint or Lazy eye in the family, do not wait for the vision screening at school. Problems that are picked up early are more easily treatable.

Your child does not need to be able to read or talk to have a sight test. We can use a special light (called a Retinoscope) and pictures to assess vision. We understand that having your eyes tested can be scary for a child, so try to keep it fun!

More about Children’s eye tests here.


Emergency investigations

Some eye conditions need to be investigated quickly and others are not so urgent. Our practice staff can usually advise you how quickly you need to be seen and an optometrist can usually talk to you over the phone to discuss your symptoms.

We will try to see you on the same day if you have a sharp drop in vision, flashes and floaters or a painful eye.

See more about Sight Conditions here.

Our Eye Exam fees are here.

Domiciliary (home) visits

We can carry out an eye exam in your own home if you are unable to leave the house.

The NHS will cover this cost if you are entitled to an NHS eye exam. Please contact your nearest practice and we will aim to see you usually within a month.

Dry eye assessment
Professional help with dry eye conditions

At a dry eye assessment, we will carry out a complete assessment of your dry eye problems to identify the cause and formulate a treatment plan. The assessment includes:

  • A detailed history of your symptoms
  • Observation of eyelid and anterior eye health
  • Evaluation of tear quality
  • Specialist techniques to assess corneal and conjunctival dryness
  • Discussion and formulation of a management plan

Depending on the management plan initiated, we will usually arrange a follow-up appointment with you to assess the effectiveness of any treatment.

Our optometrists and reception team would be happy to answer any of your questions or arrange your appointment.

More about Dry Eyes >>

Our Eye Exam fees are here.

Occupational colour vision testing

Most colour deficiencies are hereditary, but some can occur in certain eye diseases or as a side-effect of medication.

As part of our comprehensive eye exam we carry out colour vision screening using an Ishihara Test. This will detect the most usual form of Red/Green deficiency.

We can also carry out a City University Colour test to detect the rarer forms of colour deficiency, e.g. Blue/Yellow.


An example plate from an Ishihara colour test

Dyslexia Assistance
using coloured overlays and filters

Studies have shown that those with Dyslexia can benefit from using coloured overlays and filters when reading. These can relieve eyestrain and glare and can aid concentration. They are particularly useful if you find the text moves when reading or you find you skip lines or lose your place.

We can carry out specific Rate of Reading and Overlay assessment to determine which tint works best for you.

Our Eye Exam fees are here.

in many styles for all budgets
We stock a broad range of frames to suit every budget. Our current designer frame ranges include:
Kenzo, Ted Baker, Humphrey’s Eyewear, Retro, Esprit, Charmant Titanium, Silhouette Rimless, Elle and Stepper.

0000 (1)




2017 Jensen Black_JN8852T C1_preview


Stay protected with prescription sunglasses
We supply sunglasses by Storm, Ted Baker, Elle, Barbour, Duck & Cover, Dakota Classics and Ocean Blue, among others, with or without prescription.


Specialist lenses to best suit your needs
We can supply all types of single vision, bifocal and multi-focal lenses, from a wide range of manufacturers including Essilor, Zeiss, BBGR, Transitions Optical and Polarised. Our experienced staff will be happy to advise you on hi-index materials, anti-reflection coating and lenses giving sun and UV protection.

Contact Lenses
Professional staff, a wide range of lenses and care schemes
Our contact lens ranges include Johnson & Johnson Acuvue, Alcon Ciba Focus, Cooper Vision, Sauflon and Mark Ennovy.

[include_post id=”179″]

Photo credits:
‘Emergency Investigations’: E van Herk / Foter / CC BY-SA
‘Domiciliary Visits’: David Paul Ohmer / Foter / CC BY
‘Independent Prescribing’: somegeekintn / Foter / CC BY
‘DVLA Testing’: Photo Monkey / Foter / CC BY
‘Laser Surgery’: Focus Clinic / Foter / CC BY-ND
‘Dyslexia Assistance’: / Foter / CC BY
‘Lenses’: Muffet / Foter / CC BY