Privacy Policy

Norman Prince Opticians

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How we obtain your personal data:

You provide us with personal data either over the phone or in person with qualified or reception staff. This includes your name, address, date of birth, telephone numbers and email address, as well as NHS and National Insurance numbers. It will also include details of your health and your family’s health.

How we use your personal data:

We use your personal data in the provision of your eye care examinations and optical appliances. We also use this data to manage the reminder system for your future eye exams, and arrange referral to other health care providers (both private and within the NHS).

We use post, telephone, email and SMS messaging for the purpose of arranging appointments, or informing you of the status eye care appliances ordered. We do not routinely use these methods for marketing purposes but will seek your express verbal permission to contact you for any marketing purposes.

Sharing information:

To ensure complete care relating to the outcome of your eye examination, we will from time to time need to share your personal data with other healthcare providers (including other Norman Prince and Partners practices, your GP, and NHS or private hospital departments). This will only be done with your permission and in your knowledge.

Your (Data Subject) rights:

Subject Access Requests:

The General Data Protection Regulation (GDPR) grants you the right to access particular personal data that we hold about you. This is referred to as a subject access request. We will respond promptly (the GDPR requires us to reply within one month of this request).

Our response will include all personal identifiable information that we hold about you eg. name and address, as well as the purposes for processing this information and any persons or entities that we have shared this information with.

Right to Rectification:

You have the right to obtain from us the rectification of inaccurate personal data we hold about you.

Right to erasure:

You have the right to obtain from us the erasure of personal data concerning you without delay, excepting where we as healthcare providers have a duty to hold this personal data for medical or eye care reasons (usually for up to ten years after an eye examination).

If you have a complaint:

Please contact the relevant practice address or email as displayed on the website.

You can contact the Information Commissioners Office on 0303 123 1113 or via email or at the Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire. SK9 5AF.